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Lakeland Cultural Arts Center today announced the appointment of Elizabeth Branham as its new executive director. 

Incoming LCAC board Chair Jay LaPointe said Branham is an accomplished entertainment industry professional with over two decades of experience working with top music acts and show production.

"We're thrilled to welcome Elizabeth as our new executive director," said LaPointe. "Her diverse background and expertise in entertainment, business, and the arts make her a perfect fit to lead Lakeland."

She succeeds Peter Holloway, who is retiring after four years as executive director.

"Peter was instrumental in Lakeland's grand reopening and launch of the new Ed Fitts Outdoor Amphitheater and free summer concert series," said LaPointe. "We are tremendously grateful for his service and leadership."

Branham said, "I'm excited to join Lakeland and work with the dedicated staff to further the mission of bringing arts experiences to our community.”

LaPointe said Branham brings a wealth of knowledge to Lakeland, with a proven track record in the entertainment industry — having orchestrated large-scale concerts featuring artists such as Jason Aldean, Zac Brown Band, Darius Rucker, Willie Nelson and Merle Haggard. 

LaPointe said her expertise extends across booking talent, production, and seamless logistics — working not only the creative aspects of shows, but also the meticulous management of security, marketing, and overall business dynamics, making her a seasoned professional in the industry.

As a non-profit organization, Lakeland relies on the support of corporate and individual donors to sustain its work. 

"With the community's support, we'll continue providing world-class entertainment for all ages," Branham said.