A trip to Simply Divine Cakes has become a daily affair for Kia Alston and her co-workers at Rizen Hair Gallery.

The bakery is popular with hair stylists on the avenue.

“I like it,” Alston said before a ribbon cutting at the bakery on 1032 Roanoke Avenue this afternoon. “We’ve just got into the Ooey-Gooey brownies.”

More than the sweet treats, Alston likes the fact there is a new business on the avenue. “I’m for all types of business. I think they’ll do real good if they keep making these sweet products.”

Mikey Warren, husband of bakery owner Shannon Warren, said business has been going well thus far.

A sampling of baked goods.

For Shannon the business is an extension of what she has been doing for past nine years — baking cakes that focus not only on flavor but design. “I want to bring more people to the avenue. It’s been going really good, better than I anticipated.”

The bakery occupies the former Century 21 real estate business and is open Monday through Saturday.

Shannon said the business will do special orders. Everything in the display case is baked at the shop and the bakery is the only one in town that offers the wildly popular cappuccino crunch ice cream as well as banana pudding ice cream.

Main Street Director Lance Jenkins called the bakery, “A prized possession. We’re real happy to have a bakery. This is a main street business.”