First there were Virginia Slims and now, baby, you’ve really come a long way —you’ve got your own ink pen.

Yes, Bic has introduced an ink pen, just for her, a slimmer, sleeker, and dare we say sexier pen than has ever been on the market.

It’s called Bic For Her and I’m not making this up. It’s been the hot topic on blogs, news websites, network television and even on Amazon, that’s the shopping website and not the river or the women called that because of their scintillating real woman curves.

Unfortunately, apparently the pens are not for the Amazon women because they are designed to fit slimmer, more delicate hands.

Like a lot of products these days, they are going with the notion slim is sexy when they haven’t taken a look at Christina Hendricks of Mad Men.

Bic is one of my favorite pens but making one just for women is kind of sexist and kind of seventies.

I could see it more back in the day of Geraldine Ferraro or Bea Arthur when she was on Maude, shaking up the establishment by smoking a Virginia Slim and signing autographs with that pen made especially for the women’s lib movement.

Today it just doesn’t go over well because I think women are beyond that kind of foolishness and I believe they broke the ink pen ceiling long ago.

Making a pen just for her and the way they are marketing it is like putting women back in the kitchen with Playtex gloves, full June Cleaver skirts and heels.

I don’t see how this pen, in pastel colors mind you, helps the agenda of women just like I’ve never really understood why men can’t use Secret deodorant. The deodorant doesn’t know it’s going on a woman’s underarm just as much as the For Her pen doesn’t know a woman is writing a check from her husband’s checkbook — intentional sexist joke there.

There are a few things that have to be women specific — clothes, underwear and the unmentionable item women sometimes send their boyfriends or husbands into to the store to buy much to their chagrin.

A pen, however, is not helping push the women’s movement forward and may actually be pushing it back a few years.

I don’t know how a pen could be slimmer; after all, Phillip Morris could only make Virginia Slims so skinny before it looked like you were lighting a toothpick.

Even Virginia Slims kind of went the way of the dinosaur and most women I know prefer the same smokes men do.

All this reminds me of Michelob Ultra, a beer essentially made for women but hijacked by men, kind of in the same way the Republican Party hijacked the Tea Party. I still cringe when I see a man drink a Michelob Ultra and God forbid they are smoking a Virginia Slim.

That’s a topic for another day, however, because the topic at hand is a pen for just for women and I don’t think it will sell. If it does, just beware fellows when the girlfriend sends you to the store for the unmentionable item and asks for a pack of For Her Bic pens and Virginia Slims menthols — Lance Martin

Lance Martin is editor and publisher of rrspin.com