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UScellular has appointed Joe Gorham sales manager for the company’s Roanoke Rapids location at 297 Premier Boulevard.

In this role, Gorham is responsible for leading his team of wireless technology experts to help customers select the devices, plans and consumer electronics to best meet their needs. 

“At UScellular we invest in our associates to ensure they have the proper training and knowledge to help our customers make informed decisions about their wireless service,” said Jeremy Taylor, director of retail sales and operations for UScellular in eastern North Carolina. “Joe’s passion for learning throughout his past four years with UScellular is inspiring and motivating, and I am excited to have him guide our Roanoke Rapids team.”

Prior to this role, Gorham served as a retail wireless consultant at the company’s Williamston location.