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UScellular has appointed Matthew Loporto and Ryan Ricks sales managers for the company’s Roanoke Rapids location at 297 Premier Boulevard.

In this role, Loporto and Ricks are responsible for leading their team of wireless technology experts to help customers select the devices, plans and consumer electronics to best meet their needs. Loporto and Ricks have six years of combined wireless experience. 

In the gallery: Luporto, left, and Ricks

“At UScellular we work hard to ensure our associates are equipped with the knowledge needed to help customers make informed decisions about their wireless service,” said Jeremy Taylor, UScellular director of sales for eastern North Carolina. “I am excited for Matthew and Rick to lead our Roanoke Rapids store, and I’m confident that their leadership skills will guide our team to help customers in the area with their technology needs.”

Prior to this role, Loporto was a sales manager at the company’s Henderson location and Ricks served as a retail wireless consultant at the company’s Rocky Mount store.