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This year’s 301 Endless Yard Sale is June 14 and 15.

Hosted by a variety of towns located along Highway 301 in the counties of Johnston, Halifax, Wilson, Nash, and Harnett, the annual sale takes place the third Friday and Saturday of June annually.

Along the 100-mile plus stretch of highway, the event offers deals, antiques, collectibles, DIY furniture, crafts, and more.  

“We work to promote the event, encourage vendor locations, and keep an open line of communication between local stores, restaurants, residents, and county officials,” said Lori Medlin, president and CEO of the Halifax County Visitors Bureau. “But, at this point, we’re all sure the event would happen without us. It has taken on a life of its own and we couldn’t be happier about it.”

Now in its seventh year, the event attracts more than 15,000 shoppers, and 1,000 vendors, every year to sell or buy.

People often stay overnight in the area to take advantage of the two full days of the sale, and hopefully cover the entire 100-plus miles.

More than 18,000 people follow the Facebook page and the months leading up to the event find shoppers, vendors, past participants, and first-time attendees enthusiastically reacting to and sharing posts.

The four other participating counties also have visitors bureaus that work with the Halifax County Visitors Bureau to plan and promote the sale by managing the website and the social media for the sale.

“We’re also responsible for the posters, brochures, and billboards you see in the region,” says Medlin, “but, we’re just the middleman. The vendors work with local businesses to set-up booth space and the shoppers come to buy from the vendors. People are very enthusiastic about this sale. And it’s great for local businesses and the economy.”

Along the route, beyond the vendor booths, are southern restaurants, ancillary local retail stores, and locally-owned hotels that benefit from the thousands of shoppers making their way down Highway 301 in June.

To set up a vendor space and participate in the sale call Lori Medlin at 252-536-1721.

Shoppers interested in participating on the 14th and 15th, as well as people interested in being a vendor along the route, can visit www.301endlessyardsale.com or like the Facebook page.