Food Lion stores across the region Wednesday will hold multiple ribbon-cuttings to celebrate a $365 million investment at 167 stores across its Raleigh-Durham market.
The celebrations include the following Halifax County stores:
1201 Julian R. Allsbrook Highway in Roanoke Rapids
175 Roanoke Avenue in Roanoke Rapids
2500 West Tenth Street in Roanoke Rapids
93 Food Lion Road in Scotland Neck
The ribbon-cutting ceremonies will be held at 7:45 a.m.
The investment includes an extensive product assortment with a specific focus on a variety of affordable and easy meal solutions that are ready-to-eat, ready-to-cook or ready-to-heat, the company said today.
In addition, stores will feature fresh & simple branded meals. “Inspired by customer and associate feedback, nearly all stores are introducing self-checkout lanes for an enhanced and efficient shopping experience, allowing customers to choose between traditional cashier-assisted checkout or self-checkout options,” the company said. “Additionally, Food Lion continues to invest in training and developing associates to provide the best customer experience. While renovating and refreshing its look, the modernized stores reflect Food Lion’s continued commitment to the towns and cities it serves, providing an easy, fresh and affordable shopping experience.”
Food Lion President Meg Ham said, “For nearly 50 years, Food Lion has been committed to caring for our neighbors in the Raleigh-Durham area.”
She said, “We take pride in serving generations of families and are thrilled to extend that warm welcome to existing and new families in their remodeled Food Lion store.”
The enhancements, Ham said, ”Were made with our customers in mind. They’ll discover a refreshed look and feel, and more convenient grab-and-go items that make life easier. Our customers can continue to count on Food Lion to help nourish their families as we provide an easy, fresh and affordable omnichannel shopping experience.”
After all the ceremonies Wednesday, the first 100 customers in line will receive giveaways and a gift card with a chance to win a grand prize of $1,000 in Food Lion gift cards.
The company said store upgrades include an extensive product assortment, including fresh produce, meats and many other products to meet individual and family needs with a specific focus on simple meal solutions and time-saving options. “Customers also have a large selection of organic, gluten-free and plant-based items to choose from including Nature’s Promise, Food Lion’s brand of wholesome and organic products made with no artificial flavors, preservatives or synthetic colors.”
Through its Local Goodness program, Food Lion stores offer a wide variety of regional items sourced from local growers or manufacturers. The enhanced locally grown assortment includes 25-30 seasonal produce items such as squash, cucumbers, greens, berries and melons. Through the end of summer, customers can find items such as bulk pickling cucumbers, green peanuts and a variety of tomatoes.
For the fall, the stores will offer muscadine grapes and an assorted variety of seasonal apples. A list of additional North Carolina-based suppliers that may be featured in the store can be found at this link
Food Lion’s enhancements also include offering convenience for shoppers by featuring an eCommerce solution in all stores, including Food Lion To Go Pickup and/or home delivery options.
Online orders may be placed on the Food Lion To Go website or through the app. The service allows customers to place an order with the click of a button.
The enhanced stores feature energy-efficient LED lighting and refrigerated cases with doors to help reduce its environmental footprint. “The modern solutions impart ambiance, enhance fresh product assortment and decrease energy consumption, helping support Food Lion’s sustainability commitments while reducing costs.”
Based on these measures, Food Lion has received the ENERGY STAR Partner of the Year Award from the U.S. Environmental Protection Agency and the U.S. Department of Energy for 23 consecutive years.
