Monday, 02 October 2017 13:32

Tourism debuts new video, presents annual report

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The Halifax County Convention and Visitors Bureau has a new promotional video, which its president, Lori Medlin, presented to commissioners today before giving her annual report.

The video, A Great Weekend in Halifax County North Carolina, shows footage from the lake to Sylvan Heights and from Roanoke Rapids, Weldon and Historic Halifax.

It is part of a retooling of the CVB’s website and an effort to draw more visitors to the county.

In her 2016-17 report, Medlin noted the county’s tourism industry achieved record economic impact in 2016 with visitor spending reaching $91.78 million.

The increase represents a 2.3 percent growth spurt in spending over the previous year, she said. “Spending by travelers directly and indirectly supported over 1,000 jobs and generated more than $7.96 million in state and local tax revenues. Our partnerships with attractions, lodging and dining properties remain key to the success of the tourism industry in Halifax County.”

The report notes occupancy tax collections are an important indicator of success in the industry. “In 2016, our collections grew by 4.25 percent. Lodging revenues reached a record high of $17,330,900.”

Eighty-five percent of the occupancy tax was generated in Roanoke Rapids. In Weldon the figure was 10 percent and Lake Gaston 4 percent. Scotland Neck was 1 percent.

State tax generated by visitors was $5.73 million while local tax was $2.23 million. Property tax value of accommodations was $44,246,900, which generated $345,125 in Halifax County property taxes.

Visitor spending, Medlin said, saved each household in the county $152.84.


Other highlights in the report include:


Purchasing period clothing for docents of Historic Halifax and assisting the site in buying a forge


Achieved Certified Retirement Community status for Roanoke Rapids


Work on Amtrak station development in Weldon


Assisted in the Ledgerwood Field enhancement project


Assisted in the town of Halifax development plan and canoe outtake site plan


Noted the Visitor Center Dog Run averages 121 visitors a day and a yearly count of 44,213


Noted the Visitor Center sees 80 visitors a day and a yearly count of 28,635



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